Los Angeles E-Commerce & Internet Litigation Attorney
The Internet and e-commerce have been a boon to businesses and consumers, but many law firms have struggled to fully grasp the legal challenges presented by this new technological era. If you are involved in an Internet law dispute, you need a lawyer on your side who fully understands these issues and has the skills to protect your rights in court.
I'm Erik Syverson, and I have made Internet law the cornerstone of my practice in California, throughout the United States and around the world. I can help your business establish Web sites to do business online and protect your rights as you bring your intellectual property, including copyrights and trademarks, to the online marketplace.
For a Consultation, Contact My Los Angeles Office by Calling 213-624-1996.
Many of the things a traditional business takes for granted can't be ignored when doing business online. I represent both plaintiffs and defendants in a variety of e-commerce and litigation issues, combining my Internet law knowledge with the ability to craft a successful trial strategy.
Internet Marketing & Advertising
There are two basic advertising models for online marketing:
- Cost per click or pay per click: In this model, advertisers pay based on how many consumers click on their ads. Google's AdWords program is an example of this Internet advertising model.
- Cost per acquisition: Advertisers bundle products with free offers or trial offers, and the re-seller gets paid each time a consumer signs up for the offer.
There are a variety of ways to get ripped off when participating in these advertising plans. For instance, a competitor could repeatedly click on your ads or sign up for free offers, and then quickly cancel, in order to drive up your advertising costs. In some cases, businesses hire people overseas to repeatedly click on their competitor's links.
One of the largest issues is the inability of advertising providers to accurately track clicks. If you have been put at a competitive disadvantage due to these practices, I will work diligently to investigate what is going on. From searching IP addresses and server logs to reviewing pay per click contracts, I will do everything in my power to protect your business from fraud.
