Los Angeles Internet Marketing Law Attorney
Marketing your products and services online is a terrific opportunity. It can also create legal problems for unwary business owners unfamiliar with the laws, processes, and potential for fraud or defamation that can undermine your Internet business.
I'm Erik Syverson. My background and experience stand at the intersection of business law and commercial litigation, intellectual property law, and Internet law. I have served as lead counsel in high-profile class action lawsuits against Web technology firms including Google, and I have been consulted on Internet law by CNN and Fox News.
I help business clients in many industries around the country and the world to understand how Internet marketing works and how to protect their commercial interests online. I can advise your company about the virtual marketplace, including effective methods for combating unfair business practices and other threats to your Internet marketing success.
Contact me today to discuss your legal concerns about e-commerce, online advertising law and other Internet marketing issues.
Get Help With Affiliate Marketing, Continuity Programs and Keyword Bidding
I know the language of the Internet, how existing laws apply, and how to get results for clients. I advise clients on Internet marketing issues such as:
- Affiliate Marketing: An Internet marketing practice where you, the merchant, set up a Web site and reward an "affiliate" or publisher to do the work of attracting and driving consumers back to your site. Online middlemen use a variety of online advertising methods including e-mail, online ads, Google Ad Words, search engine optimization (SEO) — and even social media and blogging. My firm can help you take advantage of affiliate marketing while protecting your business.
- Continuity Programs: An online business model where you sell products or services to one consumer or subscriber again and again. Many businesses have issues implementing continuity programs. I can show you how to run yours legally, addressing state and federal telemarketing regulations and responding to any State Attorney General or FTC inquires.
- Cost Per Acquisition (CPA): Paying for each lead, sale, sign-up, download and other online conversion action, as opposed to pay-per-click, where you pay each time a consumer clicks on an ad. I can help you evaluate the details, such as how much compensation affiliates will receive, as well as help you avoid deceptive language (framing) and fraud (such as fake sign-ups for credit cards and sign-up-and-cancel schemes).
- Keyword Bidding: As part of the pay-per-click advertising process, your company bids on keywords relevant to your product and target market. I can help you protect your company from unfair keyword bidding practices and trademark concerns.
I can also help address issues involving Web site terms and conditions and Internet defamation that can harm your reputation and your success online.
Before Entering the Online Marketplace, Talk To a Skilled Internet Law Attorney
Whether you seek to develop a U.S. online marketing effort or are involved with an international Web site selling in the U.S., I can help you understand what Internet marketing options are available, the laws governing online commerce, and the pitfalls to avoid. I can also help you allocate risk, ensure that your online marketing plans make sense for your business, and help protect your business interests from common Internet scams.
For more information about Internet marketing: Contact me, Los Angeles Internet lawyer Erik Syverson, to discuss your legal concerns.
