The name of a business helps California consumers identify the source of products or services they like. Some people or companies want to cash in on a business's success by muscling in on that name or trademark. Trademark infringement litigation often occurs when individuals or businesses offering like products also have the same or similar names.
What may have started out as a quirky gathering of comic book fans has evolved into a well-known West Coast event. Comic-Con in San Diego has attracted comic book lovers nationwide and the celebrities who bring those characters to life on TV and in films. Devoted fans circulate the convention often dressed like their favorite comic-book characters.